eCommerce site navigation

Navigation of your site by visitors is very important your website may look fabulous but people get bored very quickly if they cannot find what they are looking for ask yourself what you do with hard to navigate sites you simply leave right.

SEO eCommerce

SEO or search engine optimisation

is a key part to your online success, it is not the only way to drive customers to your website but pound for pound it is the most effective. Allocate a good proportion of your budget for SEO and spend it wisely with a good company.

Choose the right team to develop your store, luckily these days you do not need to spend the tens of thousands that you did a short time ago. There are a number of open source products on the market now that will drastically reduce your bill.

Magento Commerce

Magento is one such platform and is highly recommended. Using open source eCommerce platforms greatly reduce your costs, they have a broader community driven support base, you can also find lots of inexpensive or free plug inns to enhance your site.

But be aware bells and whistles do not sell product your sales copy, presentation and web presence are far more important than fancy widgets.

ECommerce Website Design

Your eCommerce website design is particularly important and has much more to it than just producing a great looking website. You should take care that the platform of your choice is SEO friendly and that whenever possible the company designing your site is responsible for the SEO, they are hardly likely to make things harder for themselves. A responsible SEO company will start with a mixture of long tail and short tail keywords, the long tail keywords will get your organic traffic moving more quickly and the short tail will get you the volume later on.